Archives: February 2015

The Ka-bandwagon

Posted on Thursday, February 12

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Earlier this week Norsat announced that we have shipped a prototype of our new ATOM 25W Ka-band BUC to a key defense customer. One of the comments in the announcement was that Ka-band communications offer higher throughput than Ku-band. NSR predicts that in global government and military and satellite communications the CAGR for spending on Ka-band will outpace that of Ku-band by over 15%. Does this mean that Ka-band is the better band? Not necessarily.

Ka-band does provide some significant advantages. End users benefit from the lighter weight of smaller aperture antennas. Higher throughput enables today’s bandwidth intensive applications. Providers are able to exploit opportunities for frequency reuse due to smaller beams, but there are some disadvantages too. Ka-band is more susceptible to rain fade, and changing out existing Ku-band equipment is costly. It is also worth remembering that Ku-band has its advantages too. Ku-band’s wide beams are able to provide broader geographic coverage, and the relative maturity of the market makes for lower equipment costs.

So, should you be jumping on the Ka-bandwagon? It really depends on your individual needs. Both Ka-band and Ku-band can be part of an overall communications strategy, and fortunately the ATOM line of BUCs and SSPAs is available for both!

For more information on Norsat’s ATOM BUCs visit http://www.norsat.com/solutions/norsat-microwave-products/atom-series/ or contact sales.

Norsat is Welcomed to the Biggest Stage in Business – the NYSE MKT

Posted on Tuesday, February 10

150210_CB3Tuesday, February 10th marks a momentous day as Norsat International’s common stock started trading on the NYSE MKT under the ticker symbol NSAT.  The NYSE is a prestigious institution and listing on the NYSE MKT was a critical step in our financial journey as it will allow Norsat to expand our leadership position within the highly specialized communications marketplace. This milestone also offers our shareholders expanded visibility and liquidity by providing access to a much broader segment of the investment community that is able to acquire and trade the company’s shares, translating into enhanced shareholder value going forward.

Featured on the NYSE website and on television networks such as CNBC, Bloomberg TV and Fox Business News, reaching millions of viewers worldwide, is the loud ringing of a bell, signaling the opening or closing of the day’s trading. Dr. Amiee Chan, President and CEO of Norsat, along with Arthur Chin, CFO and members of Norsat’s Board of Directors were privileged to ring the closing bell of the New York Stock Exchange on February 10th.  The gavel has always been used in conjunction with the closing bell, and Fabio Doninelli, Norsat’s Chairman of the Board had the honors of striking the gavel.

Dr. Amiee Chan, chief executive officer of Norsat, commented, “We are excited about commencing our new listing on the NYSE MKT and honored to have participated in the closing bell ceremony of this well-established institution, the New York Stock Exchange. I commend our employees for their hard work and devotion in making Norsat a leading company within the customized communications marketplace. We look forward to the future with much excitement.”

To watch the bell ringing, go to http://new.livestream.com/NYSE or view the video on Norsat’s website at http://www.norsat.com/investors/events/

150210_NSAT044The NYSE MKT is a fully integrated trading venue within the NYSE community and leverages the NYSE’s advanced and innovative market model to offer a premier value for listing and trading the stocks of small companies. The venue utilizes the trading, connectivity and routing technologies of the NYSE platform and offers superior price discovery, superior liquidity and reduced trading volatility. Listed companies benefit from issuer-selected Designated Market Makers (DMM) that utilize world-class NYSE trading systems to discover and improve prices, dampen volatility, add liquidity and enhance value. In addition, NYSE MKT-listed companies gain access to the brand visibility and are eligible for the issuer services enjoyed by the NYSE community.

The Company’s Common Shares will also continue to trade on the Toronto Stock Exchange (the “TSX”) under the symbol “NII”. More information is available at www.norsat.com, via email at investor@norsat.comor by phone at 1-604-821-2800.

Norsat Sales Gathers for Strategic Learning Sessions

Posted on Friday, February 6

The Norsat Worldwide Sales Team was in Vancouver last week for our annual Sales and Marketing Conference. The three-day session included presentations from the Norsat executive, engineering, product marketing and marketing communications. Each of the satellite and microwave sales members outlined their territory and sales plans for the year as well.

Team members from our engineering and customer support conducted hands-on training including a demo of the 1.8M SigmaLink transportable satellite terminal and the LinkControl Software features such as the acquisition and control interfaces, pre-configurable user profiles and auto-detection capabilities for easy modem or bandwidth switching.

A good portion of the conference was dedicated to discussion around product roadmap and market/customer requirements, and how Norsat can continue to innovate in order to meet our customer needs.

For a break from the technical presentations, the sales and marketing department participated in the Marshmallow Challenge, a fun team building and instructional design exercise which encourages teams to work collaboratively, and think innovatively and creatively.

Congratulations to Sheri Morita, Microwave Product Manager and Stan Mullery, Norsat UK Sales on completing the challenge with their rendition of the Eiffel tower.

Conducting yearly sales training allows the sales and marketing teams to understand the strategic direction of the company and come together on a yearly basis to discuss sales strategies in order to help the business move to the next level and achieve our desired results.

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