Distributor Focus: Spectrum
Norsat works with a variety of channel partners, including Spectrum Communications Systems, to bring our satellite communication solutions to customers around the world. Spectrum supplies satellite terminals to the Asia-Pacific region, and their excellent customer service and end to end solutions set them apart from the competition.To learn a little more about Spectrum, check out their profile below.
Company Name: Spectrum Communications Systems, Inc.
Mission/Vision Statement: Spectrum Communications provides professional sales, marketing, system integration, and after-sale support to North American and European manufacturers of satellite communications, wireless, and fiber optic products, serving the Chinese and Mongolian infrastructure development markets.
Began working with Norsat in: 2008
Markets Served: China (including Hong Kong and Macau) and Mongolia
Who are your major customers?
We operate in a wide variety of industries including broadcast, emergency communications, and all vertical markets that require satellite communications and fiber applications. Our products include traditional satellite communications, as well as large and small terminals. Our major customers include Provincial TV Stations, CCTV, Broadcast system integrators, Satellite operators, Beijing TV, telecoms system integrators, and satellite network operators.
What are the challenges of working in these markets and how do you overcome them?
We find that there’s a lot of tough competition from local manufacturers and so competing on price alone can be difficult. However, our long term reputation for providing responsive sales assistance and after-sale support enables us to offer high quality, high performance products, which are especially appealing to our customers working in mission critical environments. We provide extra services many of our competitors don’t, including scheduling of deliveries, import documentation assistance, product delivery, and system installation and testing, so we provide a much more complete solution than many of our competitors. Additionally, we have a 20 year track record of success in China, so customers know they can depend on us to provide reliable products along with a high level of support.
What are the benefits of working in these markets?
Working in developing markets is exciting because growth potential is phenomenal, and we’re certainly experiencing better than average market growth right now.
Which Norsat products do you carry?
We carry a range of Norsat satellite terminals, the most popular of which, is the GLOBETrekker™. We’ve found that customers really like the GLOBETrekker™ because of its ultra-portability, flexible configuration, and rugged design. The fact that the terminal can be shipped in IATA compliant packaging is really important to many of our customers, and is often a key selling feature.
What are your strategic sales goals for the future?
We hope to continue to assist Norsat in developing successful future products, increasing sales coverage, and gaining share in more vertical markets. It’s been very helpful to have a Norsat sales director for the Asia-Pacific region (Dan Dia-Tsi-Tay) to support our efforts in China and Mongolia.
For more information about Spectrum, and the Norsat products they carry, please click here or use the contact details below.
|US Head Quarters
Frank Blaha: 1-702-897-8846
2994 Marble Cliff Court
Oliver Wang: 86-10-8251-1307/8/9
Cyber Tower A, Suite 1803
No. 2 Zhong Guan Cun South Avenue
Haidian District, Beijing 100088, China