Introducing Bob Petrovic, Microwave Product Manager

Posted on Thursday, January 24

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petrovic_bobWe are delighted to introduce the newest member of the Norsat team: please welcome Bob Petrovic!  Bob has extensive product management experience throughout the telecommunications sector, and his expertise will be a welcome addition to the microwave sales team.  We asked a few questions of our new Product Manager to get to know him a little better:

What was your first job?

As a 15 year old in 1981, I was hired to be a Commodore “Vic Kid”.  Selling computers to consumers was considered too difficult for adults so Commodore hired teenagers to work in the electronics section of department stores like Eatons.  It was great exposure to selling new technologies into new markets.

What are you most proud of in your career so far?

Generally, I’ve always enjoyed launching new technologies that help people do their jobs better and live fuller lives.  Specifically, introducing 2G, 3G and then 4G mobile data services, and growing the user base by over 1000% in 5 years was a great adventure.  These services now enable the smartphones and tablets we depend so much, and it was a pleasure to be involved in the development process.

What are you most looking forward to working on at Norsat?

I am thrilled and honored to be joining Norsat.  I’m looking forward to working with a passionate group of people to expand the product portfolio and develop innovative solutions for our clients and partners.  I can already see that Norsat has a strength in product quality, so I’m in a great position to build on this strength with new product development.

In which direction do you anticipate growth or product development for the microwave unit?

Our success depends on Norsat continuing to be a dependable provider of high quality microwave equipment.  I know it will be important to expand product offerings to meet new challenges and opportunities, optimize processes to ensure on-time delivery, and enhance support capabilities.  As consumers increasingly demand constant connectivity, we will need to develop products that can enable communications at all times in all places, whether this means remote regions, extreme climates, or simply during airplane flights. 

What do you think of the state of the communications industry and its future?

There are more cellphones on earth than refrigerators – we live in a hyper-connected world that will only continue demand increased connectivity.  While we have created extensive wireless networks in urban areas, the next great challenge will be to extend connectivity to every nook and cranny of this blue marble we call home. It’s a communications challenge Norsat is well placed to meet, and I look forward to working towards this aim.

What would you eat for your last meal on earth?

Either dim sum or pizza – depends if the last meal is lunch or dinner.

What are you reading right now?

Like many people in planning functions, I’m fascinated by history.  I’m finishing “Holy Warriors : A Modern History of the Crusades” and just started “Napoleon : Life, Legacy, and Image”.

You need to go on holiday tomorrow- where would you go?

I love the outdoors and since tomorrow is still ski season I would enjoy the wilds of Banff and Lake Louise.   There is no faster recharge for me than time with nature.

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