With over 1870 exhibitors and 103,000+ attendees, the 2016 National Association of Broadcast (NAB) show, the world’s largest electronic media event covering the creation, management and delivery of content across all platforms, did not disappoint. The show was filled with energy and excitement with all of the new technologies sweeping the broadcast industry including those technologies for the delivery of broadcast content.
The biggest talk of NAB 2016 was the future of virtual reality filmmaking. The first major announcement came as YouTube introduced live streaming in 360-degrees. Drones and their future in filmmaking was also a big buzz at the show.
New to the NAB show this year, the Satellite Industry Forum held a one-day conference that focused on the role that the satellite industry plays in broadcasting and the delivery of high quality video content from virtually anywhere to anywhere on the planet whether it is on land, sea or in the air.
Coming off the Federal Communications Commission (FCC) official start of the broadcast spectrum auction, where they will be repacking many hundreds – if not more than a thousand – broadcasters to new frequencies in the television band, we are still unclear as to how this will truly affect satellite newsgathering.
One such panel discussion examined the role that the satellite industry plays in the development and broadcast of Ultra-HD services. Large players such as SES, Eutelsat, Intelsat and AT&T Entertainment Group reviewed the challenges facing the satellite industry in the new age of high definition content delivery.
At NAB, Norsat highlighted its comprehensive and growing line of BUCs and LNBs for the SNG market. With the recent launch of our ATOM 25W KA BUC, and the 250W KU ATOM BUC, Norsat saw huge interest in these products, as well as our 100W ATOM BUC. Ka-band continues to gain momentum with increased interest in our specialty products including the ATOM 25W and 50W, due to best SWaP (Size, Weight, Power) in the industry. SNG customers were very pleased with the SwaP of the new 250W ATOM BUC (equivalent to a 400W TWTA). Our low cost PLLs were also well received as customers move away from traditional DRO to the Norsat 5000 and 5200 series. C-band continues to stay strong with lots of interest, especially from SNG customers and Latin America customers.
Norsat was able to connect with multiple partners, customers and prospects throughout the four day event and feels that NAB continues to be a key show and market area for the company.