Lights, cameras, action! The NAB Show is one of the biggest shows in Las Vegas bringing in over 103,000 people from 166 countries to the Las Vegas Convention Center. Its focus on media, entertainment, and technology is a sensation for all five senses and is redesigning the way people experience media. The NAB show breaks traditional broadcasting conventions and embraces new ways to deliver content. With a broad variety of products on display ranging from cameras, softwares, cloud apps, and drones, there was always excitement in the air. It was especially great to see Facebook, Google, and Amazon getting into the mix too. Norsat International was proud to be a part of this innovative event showcasing our newest microwave technology, the 4- and 5-band LNBs.
Brian, Annette, Laura, and Marcos represented Norsat’s sales and marketing team at the NAB show and they were definitely kept on their toes. They were visiting partner booths, engaging with new and existing customers, meeting media partners, and promoting the new ATOM 50W Ka BUC and LNBs that were recently launched last month. It was amazing to see all the support from our partners as they displayed and integrated Norsat’s products within their demos and booths. Thank you to Viking Satcom who displayed our C-band LNBs, DH Satellite who used Norsat LNBs on their antenna display, and to Superior Satellite who featured our LNBs on their 4.5m antenna and multi-channel feed (see photo gallery below). We met with a lot of partners at NAB and we hope to continue growing our relationship with them.
Visitors came from all over the world ranging from the USA, Europe, Asia and Latin America. It was particularly nice to meet in the middle and see broadcasting and media delivery industry professionals from Latin America. Laura, our sales representative for that region, collected many qualified leads and is looking forward to working on some potential new projects in Latin America. As well, with the recent change to the AMC-8 satellite, many radio stations are looking to upgrade their microwave products. It was apparent that there was a demand for C-band, Ku-band, and Ka-band products. Specifically, customers raved about Norsat’s C-band 3000 series LNBs and boasted that they were durable, high quality, and lasted for years. The C-band 3000 series LNBs were very popular at this show and within the broadcast market.
The showstopper of the event occurred on the third day of the show during NASA’s session, “Reaching for the Stars: Connecting to the Future with NASA and Hollywood”, where the first-ever live 4K video stream from space transpired. The live video involved NASA astronaut and International Space Station (ISS) commander Dr. Peggy Whitson and NASA astronaut Jack Fischer who conversed with Amazon Web Services Elemental CEO and Co-founder Sam Blackman. The three discussed the importance of videos in facilitating NASA missions and then the astronauts demonstrated experiments in a zero-gravity environment. It was a first for the world to see a live 4K video from space and provided an eye-opener for how fast technology is developing. We’re excited to see what happens at next year’s show!
There was never a dull moment at NAB. With Cirque du Soleil performers making an appearance in real at the entrance gate, as well as providing a Virtual Reality experience, the NAB show is where you come for the newest and coolest toys. NAB was a great opportunity to get updated with the latest technology in broadcast and to touch base with many of our partners who exhibited at the show. The NAB show was the epitome of high technology in the broadcast market and Norsat was thrilled to be a part of it all!
Check out some our photos from the show below: