CommunicAsia is now in its 28th year bringing together a comprehensive display of cutting-edge technologies. Norsat International exhibited throughout the three day show in the renowned Marina Bay Sands in Singapore.
The evening before CommunicAsia commenced, Norsat was invited to a press event hosted by Canada’s High Commission focusing on Canada’s leadership in technology innovation and partnerships with Singapore and the surrounding South East Asian region. Canadian International Trade Minister Francois-Phillippe Champagne spoke on Canada’s progressive trade agenda and promoted advanced engagement with Asia Pacific. Also in attendance was Canada’s High Commissioner to Singapore, Lynn McDonald, and Canada’s Trade Commissioner to Singapore, Guy Belanger. Overall, the takeaway was that it is a great time for Canadian partners to be in ICT trade with Asia and that there are massive opportunities for communication products in the Asian marketplace. We were very happy to hear this and look forward to working more with Asian partners.
The CommunicAsia exhibition started on the morning of Tuesday May 23 and ran through to the evening of May 25. Three days of exhibiting on the show floor was exhilarating as there were over 30,000 international attendees and over 1100 exhibitors. Douglas Chun, Microwave Sales Manager, and Daniel Lopez, Product Manager, supported the booth during the show and met with many potential partners and new customers. It was a busy show with their schedules filling up with multiple customer meetings and events. Both Douglas and Daniel met with various customers from around the world and the consensus was that Norsat was very well known for their high quality LNBs. Customers raved about how Norsat’s LNBs provided stability, performance, longevity, and reliability. One customer even came by the booth and shared his stories of installing Norsat LNBs in the remote jungles of Cambodia and the dry deserts of Africa. It was a tribute to how well the LNBs are built and how well they can withstand extreme conditions in the most remote and challenging applications.
According to Daniel, there were many discussions around ATOM products, specifically the ATOM BUCs, where visitors commented on how it would work perfectly for SOTM (SATCOM on the move) applications. Showgoers were amazed by the low SWaP (size weight and power) qualities of the ATOM BUC line, especially the ATOM Ku-band 25W BUC which weighs an impressive 2.3 kg and has an outline dimension of 170mm x 86mm x 157 mm. Showgoers were also pleasantly surprised at Norsat’s customization abilities and how they were technically able to customize BUCs to meet certain size, weight and power specifications. Visitors working in the SOTM industry expressed their need for low-SWaP BUCs and were extremely interested in learning more about what Norsat had to offer in terms of BUCs and customization.
In addition, there were several partners on the show floor showcasing Norsat products. General Dynamics displayed Norsat’s 1208 series LNBs on their satellite terminals (see photo on the right), as well as Viking Satcom. who exhibited some of our microwave line. Thank you to our great partners who buy and sell Norsat products.
Overall, the show was neatly organized and kept our team busy. A lot of great conversations occurred and we’re excited to work with the potential new partners that we met at the show. We loved to hear customer success stories about our products, but we’re also keeping our eyes and ears open for what customers look for and need. With that in mind, we’re back on Canadian soil and are excited for the new opportunities that CommunicAsia provided us. Thank you CommunicAsia for having us back and we’ll see you again next year!